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Want to generate organic visits for Google Business Profile and boost your local visibility? In this comprehensive guide, we break down proven strategies to /, helping you outrank competitors and attract more local customers. Learn how to optimize your profile for search, engage with your audience through reviews and posts, and leverage Google’s algorithm for […]

Have you noticed that when it comes to buying our daily groceries or doing our chores, we often gravitate towards familiar grocery stores? Similarly, when dining out, we tend to stick to the same dishes and feel hesitant about trying new ones? This tendency to develop a cyclic routine and stick to our daily preferences, […]

Have you noticed that certain Brands that were highly relevant in the past are now obsolete? Then there are others that, as they expand their product line, encounter difficulties in managing their portfolios and end up diminishing their brand value. So, why do you think companies sometimes become obsolete despite their initial success? This is […]

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? If you’ve ever pondered over this, it’s important to grasp the underlying mechanisms of brand loyalty and why it holds such power. What is customer loyalty? So let’s begin taking it to […]

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]In today’s digital age, social media has become an integral part of our lives, providing a platform for individuals and businesses to connect, communicate, and share information. For businesses, social media branding presents a powerful tool to build and strengthen their brand identity.  In this article, we will explore […]

Jamstack has disrupted the web development industry and has been taking the developer’s community by storm. Since the development of this web architecture pattern by Mathias Biilmann in the year 2015, developers have been enraptured by it. The fact that Jamstack is both cost and time effective, it has established itself to be quite relevant […]

Want to supercharge your email marketing strategies? Want to send an e-mail that leaves your customers in awe? You are in the right place. Our email marketing tips will definitely boost your campaign results. Just 5 rules! Are you on board yet? First, let us start by understanding what is e-mail marketing. Email marketing is […]

Today brands have countless channels and platforms, tools, and technology to better interact with their customers. These channels are used to implement outdated marketing techniques.  Consumers don’t LISTEN to you anymore!  The world has become a cluttered and crazy connected marketplace. Your consumers are too distracted by their daily lives to focus on what you […]

Introduction Your customers are faced with loads of choices while shopping online. The chances of a customer coming to your website and buying something is less than 4%, simply because of the abundant choices they have today. Here’s where ai for ecommerce comes into play. By studying the data on consumer behavior, etc artificial intelligence […]

In 2021 the popular snack brand Pringles gave its logo a makeover. Mr. Julias Pringle is seen in a totally new avatar. His eyebrows are more prominent, his eyes are larger, and he is bald. By simplifying its logo, Pringles was able to produce various versions of the same. Let us see why some of […]

Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to our website? The solution is simple social listening. Be present in places where your audience is hanging out!  Social Listening Social listening is a way for […]

Did you know that GenZ is the largest generation in modern history, making up 40% of the consumer population? They are driving spending, they are behind the major cultural shift that we see today. Even when most of them do not have purchasing power now, it does not mean they won’t have it tomorrow. The […]

B2B Content marketing is an approach to attract, engage and retain customers (businesses and organizations) by marketing your product and services. In this article, team Luxeveda has put together a few points on how to create a B2B Content Marketing strategy and the importance of the same to your business. It is evident that quality […]

In today’s hyper-connected world, competition can come from anywhere, whether from your next-door neighbour or someone halfway across the globe. That’s brand yourself and your business is more important than ever.  It’s the key to standing out from the crowd and making a name for yourself in a global marketplace. It’s crazy to think about, […]

Before beginning to understand Search Arbitrage let us first understand what Arbitrage means? Arbitrage is the strategy of making money by taking advantage of price differences across markets.  What is Traffic Arbitrage? In Digital Marketing, Traffic Arbitrage refers to diverting traffic from one site to another website or search engine and making money by taking […]

A foundational aspect of setting up a digital presence for your business is your website. It is not enough to simply have a great website; after all, you want traffic and conversions from your site. While SEO and SEM are two sides of the same coin, they consist of different actions and relate to different […]

For any website to be successfully ranked well during a search, SEO is a crucial step. As we have mentioned in our last blog, SEO will improve website usability as well as give larger visibility in the crowded online space. In this article, we delve a little more in-depth SEO. Team Luxeveda will talk about […]

Often overlooked by large marketers with deep pockets, search engine optimisation (SEO) is a crucial aspect for any website’s success. Learning how to optimize your website for SEO and conversions is crucial for your site’s success. SEO improvements will allow your site to gain larger visibility, while also making it easier to use. At the […]

Be it through influencers, customers or celebrities, there has been a rise of user-generated content on social media. This kind of content takes many forms and typically includes an opinion from the user-side. It ranges from blog comments to Facebook comments or posts and also includes reviews, user-generated videos and blog posts, and forums and […]

When you’re busy focusing on your business objectives it is difficult to be on every social media platform. It is harder to stay consistent on these platforms. So, how are you going to tackle this? For well-established brands, it is easier to do so but if you run an SME then it can get tricky. […]

As brands across sectors start seriously investing in their digital presence, one avenue to explore is a social media marketing strategy. For modern brands with an online presence, strong social media engagement is a sign that you are making an impact in the market. Social media marketing is dynamic. There is no upper limit to […]

Every business thrives on its customers. To run a successful business you need happy customers. From tiny fluctuations to seismic shifts in demand, understanding what matters to people, creating meaningful messages at scale, bringing them on board, and then retaining them as long-term members have always been critical business challenges. In today’s e-commerce world, businesses […]

E-commerce businesses are characterised by high competition and a saturated market. More likely than not, your e-commerce business will have to market itself strategically to get its name out there. Unique e-commerce marketing strategies are key in ensuring that your business sets itself apart and positions itself at the forefront of your target audience. They […]

In the ‘world of web’, we are in the era of e-commerce. If you are an e-commerce business, you can’t simply rely on your products to do well. You need to provide a well-designed user interface and good user experience. Keeping this in mind is what makes the buying process easier and encourages them to […]

Running a business is difficult. If your business has an e-commerce platform, then it can be even more so. That’s why while we spoke on the foundation blocks for e-commerce in our previous blog. In this article, we take you through the common mistakes to avoid while setting up an e-commerce platform. Team Luxeveda has […]

In today’s market landscape, many businesses are looking to partially (or even completely) shift their operations online. More people are looking to find new ways to connect with their customer base online. Accordingly, e-commerce is an exciting avenue for success for both product and service-oriented businesses. Through leveraging an online platform, businesses can begin their […]

Considering the current business landscape, it is almost without a doubt that digital marketing is bringing in customers and profits. However, that does not imply that traditional marketing is no longer viable. It is far from its demise, and in fact, still has a sturdy advantage on some marketing fronts. What a brand should invest […]

There is no doubt that we live in a digital world. All internal and external members connecting with your brand often interact with its digital assets – website, app or social media. Some may agree that these digital interactions occur more often than the physical interaction itself. So, why is it that when asked about […]

Your business brand is more than simply a memorable name or a powerful logo design. These are just prerequisites to kickstart the brand-building process. Building a brand involves communicating your business’ story through an engaging narrative, solidifying its reputation, and strengthening its position in the marketplace. In simple terms, anything that distinguishes you from other […]

In the early months of 2020, the pandemic promoted governments to impose shutdown orders across the world. Businesses across industries began changing their work organisational structure. For example, large retail businesses like Apple, Nike and Patagonia have brought their companies online, while some smaller companies have had to shut down.  It is a truism now […]

As the world continues to change, business leaders are challenged with making important decisions. Decisions that are a part of a highly dynamic business environment and crucial for the existing business model. Moreover, social distancing and mandatory shut-downs have put unprecedented strains on businesses. While some businesses are harnessing digital and successfully engaging with their […]

Design thinking has become an increasingly popular problem-solving method in recent years. Despite its name, “design thinking” is a concept deeper than slick fonts or pretty colour palettes. In the previous article, we spoke about how design thinking helps effective leadership. Today team Luxeveda talks about how the design thinking approach can lead to creating […]

Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now, the young and affluent age of employees want leaders who empower them. While providing workplace training and personal mentorship, leaders must also enable employees to grow […]

Blockchain is the new buzzword of modern technological developments. It enhances the basic services that exist in business transactions and in trade finance. At its core, blockchain relies on a decentralised, digitalised and distributed ledger model. Hence, blockchain technology is more robust in its functioning and ensures higher security. This is especially true when compared […]

In this article, we break down brand transparency. And why it should be a golden strategy that a business must strive towards. What is Brand Transparency? The mainstream definition of Brand transparency is the disclosure of information. It may be relating to product sources, manufacturers and other suppliers. This is to ensure that stakeholders, including […]

This post is about effective marketing strategies for luxury brands. In the midst of the current market scenario due to COVID-19, luxury brands are getting creative with their marketing strategies. Traditional luxury strategies have connected with customers cultivating strong loyalty. Over time they are now being redefined to maintain the same on digital media. To […]

This article talks about luxury business solutions, luxury web solutions and custom web development solutions. Websites are a key component in any business’ digital presence, and this is especially true of luxury brands. The web presence of a luxury brand determines how a brand is perceived by potential customers. For example, two competing brands need […]

What is a luxury brand? What makes a brand a luxury brand? In this post, we at Team Luxeveda share our knowledge on luxury brands. We provide you with some basic ideas to keep in my mind when building a luxury brand from scratch and creating a lasting brand image. Luxury brands are prestigious and […]

The blog post talks about digital transformation in luxury, the new luxury market landscape and changes in luxury digital marketing to conquer a post Covid 19 world. It is a fact that COVID-19 has disrupted the market landscape, leaving businesses throughout the globe in massive chaos. Marketers across industries are trying to redesign their business […]