As brands across sectors start seriously investing in their digital presence, one avenue to explore is a social media marketing strategy. For modern brands with an online presence, strong social media engagement is a sign that you are making an impact in the market. Social media marketing is dynamic. There is no upper limit to social media; your business can keep growing its reach online. Similarly, there is no upper limit to social media engagement, which can always be improved upon. Indeed, social media algorithms work such that the more engaged your audience is, the more that other people will see your posts organically.
A good social media marketing strategy is as much about engagement with other people as it is about sharing content. Many times, businesses see little organic engagement even when they post good content. Usually, brands are stuck in old strategies but want more engagement around their social media posts. Feed algorithms can be difficult to manoeuvre as they are tweaked regularly.
In this article, Team Luxeveda outlines a short guide to building, managing, and measuring social media engagement. Social media content marketing is key to drive business growth in the digital age.
Social Media Engagement:
Every good social media strategy involves content marketing strategies to boost engagement. Social media engagement covers a lot of metrics, most of which are measured by analytics provided by social media platforms itself. For example, Instagram business accounts can access analytics for each of their posts through the application, instead of having to use a third party marketing tool. Usually, engagement refers to all possible ways of interacting with a Page’s posts and profile, messages and mentions. Broadly, this includes the following:
- Clicks: call-to-action button clicks, profile clicks, any tab clicks.
- Comments, likes, shares.
- Direct messaging: messaging a Page or responding to a message
- Other Pages: mentions of your Page, commenting on other Pages’ posts.
While not exhaustive, these metrics can help you begin your journey to social media marketing, and what engagement you need to aim towards. Social media engagement is important to stay connected with your existing consumers and attract new ones. This is one of the easiest ways to grow your user base without investing heavily in advertising. Content marketing strategies can help your business grow.
How Can You Boost Engagement?
For a comprehensive social media marketing strategy, start by analysing your existing metrics. This is so you know where you stand and how you can move forward. It is important here to be brutally honest with yourself, so that your business has the best chance of coming out of the engagement slump. Another thing to know beforehand is the composition of both your existing audience and your target audience. This will help you when it comes to choosing the right strategy for your business growth.
After the pre work, you must now select your social media content marketing strategies based on your goals. Your engagement goals can be anything, from changing public perception of your brand, to developing new customer leads, or just collecting feedback about new products and educating your audience with resources and advice. Setting a goal for your business will allow you to come back to it while making decisions regarding posting, campaigns and other content marketing strategies.
After that, come up with a comprehensive communication plan that encapsulates the goals and ethos of your business. Companies vary in their approach– for example, cosmetics companies tend to be more casual on social media, whereas finance firms are more likely to use a serious tone. It is all about understanding what is right for your business, and not worrying about what your competitors are doing. The best part about social media content marketing is that it gives you the opportunity to be unique and find a niche audience for your business. So make sure to explore multiple options before settling on the best one for you.
In conclusion, social media is a powerful tool for engaging with both your existing and potential customers. Having a good social media marketing strategy which focuses on engagement is important to keep your business growing. Team Luxeveda specialises in digital marketing solutions. Contact us to make your brand social.