Today brands have countless channels and platforms, tools, and technology to better interact with their customers. These channels are used to implement outdated marketing techniques.
Consumers don’t LISTEN to you anymore!
The world has become a cluttered and crazy connected marketplace. Your consumers are too distracted by their daily lives to focus on what you are saying. To focus on what brands want to do!
It is time to shift the focus from the product to the people.
Relationship Marketing is used to bring brands and people closer and build a good brand relationship with customers.
Connecting with customers
People buy with their hearts and justify it with their minds. It is important for brands to connect with their people to build relationships with customers. A brand that knows its customer individually is able to provide personalized service. Today brands cater to millions of customers. Knowing each one and personalization is practically impossible. Yet our consumers expect it. In fact, they demand it. Using machine learning once and sort through the vast quantity of information. Thus make sense of massive amounts to analyze behavioral patterns and trends. AI can better understand who our consumers are. They help make the right decisions to create an enjoyable user experience.
Building trust among customers and brands
Trust is fragile. It needs to be nurtured and grown. Trust is developed when brands have the customer’s best interest at heart. Over time brands have failed to provide value to the customers, consistently.
Can we really expect machines to excel, where humans have essentially failed? Here’s where things get interesting. AI can learn what creates consistent value for our customers to build customer relationships.
The strong combination of cognitive technology can allow us to bring brands and people we serve, closer.
Treating your customers as people rather than users or consumers, connecting with them through a flawless customer experience, and continuing to earn their trust, consistently sharing content that brings value to them is the way to better relationship management.
Learn more about the capabilities of AI in the branding space from our blog on ‘Why you need AI for your e-commerce’