DABUR INTERNATIONAL

“Luxeveda built a scalable, multilingual, SEO-optimized platform to fuel Dabur International’s global digital growth.”

Overview:

Dabur International, a leading global personal and healthcare brand, partnered with Luxeveda to revamp its digital presence. The existing website was underperforming, slow, lacking engagement, and offering a subpar user experience. Luxeveda led the end-to-end website design and development, implementing a multilingual, multi-region architecture while establishing a robust SEO foundation.

Challenges:

Dabur International’s digital platform faced structural, performance, and SEO challenges that limited user experience, regional accessibility, and online visibility. The website attracted minimal traffic beyond branded searches and lacked the technical foundation needed for scalable global growth.

Slow load times and an outdated backend impacted usability across devices, leading to lower engagement and weaker search performance. The absence of compelling content and clear calls-to-action caused users to drop off without meaningful interaction.

Additionally, the platform lacked regional personalization, with no language options, localized content, or market-specific customization. Weak technical SEO and limited metadata further reduced discoverability, restricting rankings largely to branded keywords and missing high-intent organic opportunities.

Solution:

The objective was to transform Dabur International’s website into a high-performing, multilingual, and SEO-optimized platform focused on better user experience, regional accessibility, and engagement.

Luxeveda delivered a modern, mobile-first redesign, improving load speed and navigation for a smoother experience across devices and stronger search performance.

A multi-region architecture with localized market versions enabled seamless language and region switching, increasing relevance, engagement, and conversion potential.

The SEO strategy expanded beyond branded terms to target high-intent, non-branded keywords. Enhanced on-page optimization, technical SEO, and improved site structure boosted overall visibility.

As a result, the platform recorded a 300% increase in organic traffic within a year, along with significant growth in non-branded keyword rankings and discovery among new audiences.