"Luxeveda takes the 500-year-old Beretta Gallery online"
Overview:
Luxeveda worked with Beretta Gallery to create a digital presence for them through a website. The brand was keen on selling their unique set of bespoke firearms online, the first ever to do so. Along with the firearms, the platform also offers unique sporting clothes and accessories. In today’s world people give primary importance to convenience. The digital transformation all around the world has impacted the way businesses conduct their operations.
Luxeveda, being a brand tech marketing agency, understood the need of the hour and decided to provide the perfect solutions to cater to the needs of the digitally savvy consumers in the United States.
Beretta Gallery offers an immersion into the Beretta Lifestyle. It provides beautiful boutique style shopping experiences to its consumers in-store and now, with the help of Luxeveda, they have created a wonderful online shopping experience online too. Beretta Gallery offers the finest sporting clothes and accessories. The remarkable offering, however, is their unique firearms. All the latest releases and exclusive editions are available online, one can check the product descriptions and find their next custom bespoke heritage shotgun.
Challenges:
Developing a website for a luxury brand to sell firearms was quite a challenging task. We had to meet several criteria and be cautious of the restrictions.
- Optimizing content for the website using SEO.
- Research to find a perfect payment gateway.
- Inventory management using our own python program.
- Focusing on Organic traffic.
- Increase visibility.
- Reduce bounce rates.
- Maintain page loading time.
Solution:
Our goal was to create a website that maintains Beretta Gallery’s luxurious essence resembling the stores. We noticed the demand for firearms to be sold online and created an appealing and hassle-free website design. The homepage focuses on giving users a mesmerizing experience and a grand welcome to the online shopping experience with Beretta Gallery.
The process to purchase the desired firearms online was simple and hassle-free. Upload the FFL license on the website along with other details such as name, mobile number and address proof. Once the necessary details are uploaded and the payment is made, the firearm is delivered to the address of the FFL license. We constantly update the website, add product titles, features and descriptions. Further we plan to achieve over 1.5 million sales in the upcoming year, 2023. Luxeveda’s well-thought solutions created a drastic impact and set the tone for Beretta Gallery’s e-commerce offerings.
