BRITANNIA INTERNATIONAL

“Luxeveda reimagined Britannia’s digital presence with a scalable, multilingual global website, combining brand consistency, performance, and localized experiences across international markets.”

Overview:

Britannia, one of India’s most iconic food brands with a growing global footprint, partnered with Luxeveda to build a modern, globally accessible website that reflects its international stature. The objective was to create a unified digital experience catering to diverse markets while maintaining strong brand consistency. Luxeveda led the end-to-end website design and development, implementing a robust multilingual architecture, including Arabic language support, to ensure seamless regional accessibility and enhanced user engagement.

Challenges:

Building a global platform for a legacy brand came with a unique set of challenges that required thoughtful execution. These included creating an international website to strengthen the brand’s global presence, ensuring language adaptability, particularly for right-to-left (RTL) languages like Arabic, maintaining brand consistency while delivering localized content and user experiences, and optimizing performance and accessibility across multiple devices.

Solution:

To address these challenges, Luxeveda delivered a robust digital solution designed for global scalability and regional customization. This included developing a scalable, multilingual website architecture with seamless language toggle functionality, including Arabic; integrating RTL-compatible design systems to ensure a smooth and intuitive experience for Arabic-speaking users; and building a responsive, mobile-first interface optimized for performance and fast-loading times worldwide.

Luxeveda also established consistent brand visuals through a modular design system with reusable components that adapt to local content requirements, and created individual brand pages within the Britannia ecosystem to enhance awareness and discoverability of Britannia’s diverse product portfolio across global markets.