"Luxeveda created a digital platform to increase accessibility for yoga enthusiasts all around the world"
Overview:
The Bodhi- School of Yoga are firm believers of practicing yogic concepts to end physical and mental suffering in society. They are a platform that encourage people to pursue Yoga Teacher training using new yoga techniques and practices to embrace yoga and its fundamentals to eliminate deadly diseases caused by leading sedentary and unhealthy lifestyles. One can become the best Yoga teacher through the training programs they offer. The highly trained instructors at the Bodhi School of Yoga are dedicated to helping you start a career as a yoga trainer.
Our directive was to create a smooth running digital platform that catered to enthusiastic minds wanting to be part of the exciting journey of becoming a Yoga Teacher. Bodhi School of Yoga shifted from being just a state of the art studios located in Hyderabad and Bengaluru to a digital platform accessible to a wider audience from all over the country.
Challenge:
Our key challenge was to create a digital platform that offers an incredible experience just like their state of the art studios located in Hyderabad and Bengaluru. The constant battle was updating the website repeatedly and making sure the activities and content were relevant all throughout the different seasons. Our strategy required us to gain users’ trust and convince them that learning Yoga in an online setting is just as good as offline.
Solution:
Our solution involved re-designing and creating a dynamic website to ensure easy-navigation by users. We organized the website and segmented it based on Home, Courses, About Us, Workshops, Blog and Contact Us pages. We developed an easy-to-use software that can be used to make constant changes from the backend. We made use of organic keywords to increase traffic and drive conversions. We also implemented a “Chat Box” to resolve any queries the users may have, instantly. The website’s re-designing has proven to be a great success and we continue to work towards making it better.
