Beretta

“Luxeveda was engaged to drive incremental growth through Digital Transformation for Beretta USA”

Key Features

Achieved $800,000 in sales in less than 6 months
Gained top ranking in over 5 key category search results

Overview:

Born in Gordone, Beretta’s impressive legacy is over 500 years old. A perfect blend of Italian heritage and cross-generational style, the Beretta dynasty is the oldest active manufacturer of firearm components in the world. With conscience to bestow only the best firearms into brave arms, Beretta has grown exceptionally over the years. From a case to a rifle, they are designed to equip you with excellence.

The directive was to increase organic traffic and optimize the website for the best user experience. Luxeveda conducted a thorough technical audit to eliminate the weaknesses. Prior to analysis, we sketched an organic strategy to tailor our UI and UX to attract the target audience.

Challenges:

A key manufacturer of field and competition firearms and optics, Beretta serves a large community. With a wide range of products, Beretta’s key challenge was keeping its e-commerce site up-to-date. The constant battle of monitoring the website activities and updating relevant content was tough. We sketched out a strategy that best fit their goals. With heavy competition in the market, we decided to focus on a strong UI & UX strategy powered by the best in SEO optimization. We continuously update products under the right categories on the website to drive conversions.

Solution:

Our objective was to be strategic and carefully craft a solid SEO plan to generate target user traffic. Post-merger of their websites, an audit was conducted to find and eliminate error pages. By reducing the meta keywords stuffing and duplicate content, we were able to filter the content on the website. With the help of SEMRush, organic keywords were handpicked and selected that helped drive conversions on the website. Our technical and analytic audit highlighted the page loading time and the reasons for the bounce rate. We put the data together and re-designed the website’s homepage to increase ROI at the same time. We implemented “Recommended Products” for firearms to boost visibility and decrease bounce rate. The website has already shown great improvement and we hope to continue the same.