Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to…
Did you know that GenZ is the largest generation in modern history, making up 40% of the consumer population? They are driving spending, they are behind the major cultural…
Pay-per-click ads (PPC) are a cost efficient way to display ads to your desired audience. Ever noticed the sponsored ads at the top of a search result page? Or…
Every individual has a unique identity and values that they live by. Living in a corporate world, it is important to brand yourself and live like an icon. How…
Retaining a customer is far more cost-effective than trying to attract a new one. The probability of selling to an existing customer is much higher (60%-70%) than to a…
2020 has seen a flood of innovation across different business sectors. From fashion, to F&B, to healthcare, marketing has evolved as businesses take to digital platforms. With the reduction…
The luxury industry faced a multitude of challenges in the second and third quarters of 2020. After falling by an estimated 25% in the first quarter, the slowdown only…
Given the emphasis on hybrid marketing, the newest trend in marketing is the increasing use of technology in business. For the new generation of professionals, marketing technology basics come…
Considering the current business landscape, it is almost without doubt that digital marketing is bringing in customers and profits. However, that does not imply that traditional marketing is no…