Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to…
About 79% of smartphone users have made purchases online using their mobile devices in the last six months. This shift has forced many brands to get on the mobile…
Did you know that GenZ is the largest generation in modern history, making up 40% of the consumer population? They are driving spending, they are behind the major cultural…
Recently, sustainable fashion has gained significant traction in the fashion industry. But is it just another marketing tactic, or is there something more substantial in it? WHAT IS SUSTAINABLE…
Non-fungible tokens (NFTs) are a hot topic in many industries today. But what do they mean for the luxury market? Why are most luxury brands eager to join the…
Dress-up games are now turning into a reality. Millennials and Generation Z are more invested in Video games than ever since the global pandemic hit. While the Video game…
The pandemic has enhanced diversity and dynamism within the retail industry, as it has expanded the scope of e-commerce. This is mainly due to new customer segments, new companies…
Change is inevitable and change is constant. Although this is a known fact, we have learned this past year that adaptability is essential if you want to keep up.The…
Auroboros is a London based fashion label that is merging science and technology to create digital-only wear otherwise known as cyber couture. They are part of the Sarabande Foundation,…