Introduction Your customers are faced with loads of choices while shopping online. The chances of a customer coming to your website and buying something is less than 4%, simply…
In 2021 the popular snack brand Pringles gave its logo a makeover. Mr. Julias Pringle is seen in a totally new avatar. His eyebrows are more prominent, his eyes…
Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to…
About 79% of smartphone users have made purchases online using their mobile devices in the last six months. This shift has forced many brands to get on the mobile…
The pandemic has enhanced diversity and dynamism within the retail industry, as it has expanded the scope of e-commerce. This is mainly due to new customer segments, new companies…
Change is inevitable and change is constant. Although this is a known fact, we have learned this past year that adaptability is essential if you want to keep up.The…
The novel coronavirus has not only impacted global economies and affected billions of people but has changed the way we consume digital content. As people stayed home, online presence…
Running a business is difficult. If your business has an e-commerce platform, then it can be even more so. That’s why while we spoke on the foundation blocks for…