In the age where there are currently 3.8 billion smartphone users across the globe and more than 3.6 billion are using social media being a trending topic is the…
In 2021 the popular snack brand Pringles gave its logo a makeover. Mr. Julias Pringle is seen in a totally new avatar. His eyebrows are more prominent, his eyes…
Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to…
Did you know that GenZ is the largest generation in modern history, making up 40% of the consumer population? They are driving spending, they are behind the major cultural…
Change is inevitable and change is constant. Although this is a known fact, we have learned this past year that adaptability is essential if you want to keep up.The…
Machine learning is a technological powerhouse that has been gaining popularity in recent years. It is predicted to be the future technology with which we all will work. Indeed,…
Often overlooked by large marketers with deep pockets, search engine optimisation (SEO) is a crucial aspect for any website’s success. Learning how to optimize your website for SEO and…
There is no doubt that we live in a digital world. All internal and external members connecting with your brand often interact with its digital assets – website, app…
The blog post talks about digital transformation in luxury, the new luxury market landscape and changes in luxury digital marketing to conquer a post Covid 19 world. It is…