In 2021 the popular snack brand Pringles gave its logo a makeover. Mr. Julias Pringle is seen in a totally new avatar. His eyebrows are more prominent, his eyes…
Posting content is only one-half of two-way communication. One of the biggest challenges today faced by marketers is traffic. How can one grab people’s attention and divert them to…
Non-fungible tokens (NFTs) are a hot topic in many industries today. But what do they mean for the luxury market? Why are most luxury brands eager to join the…
Dress-up games are now turning into a reality. Millennials and Generation Z are more invested in Video games than ever since the global pandemic hit. While the Video game…
In our previous blog, Team Luxeveda outlined the growth trajectory of the luxury industry, and briefly described some of the dominant trends to look out for in the next…
The luxury industry faced a multitude of challenges in the second and third quarters of 2020. After falling by an estimated 25% in the first quarter, the slowdown only…
What is a luxury brand? What makes a brand a luxury brand? In this post, we at Team Luxeveda share our knowledge on luxury brands. We provide you with…