by admin | Jan 28, 2021 | Blogs, Branding
In today’s hyper-connected world, competition can come from anywhere, whether from your next-door neighbour or someone halfway across the globe. That’s brand yourself and your business is more important than ever. It’s the key to standing out...
by admin | Sep 18, 2020 | Blogs, Branding, Digital Marketing, Web Development
There is no doubt that we live in a digital world. All internal and external members connecting with your brand often interact with its digital assets – website, app or social media. Some may agree that these digital interactions occur more often than the...
by admin | Sep 15, 2020 | Blogs, Branding
Your business brand is more than simply a memorable name or a powerful logo design. These are just prerequisites to kickstart the brand-building process. Building a brand involves communicating your business’ story through an engaging narrative, solidifying its...
by admin | Sep 8, 2020 | Blogs, Branding
In the early months of 2020, the pandemic promoted governments to impose shutdown orders across the world. Businesses across industries began changing their work organisational structure. For example, large retail businesses like Apple, Nike and Patagonia have brought...
by admin | Aug 11, 2020 | Blogs, Branding
In this article, we break down brand transparency. And why it should be a golden strategy that a business must strive towards. What is Brand Transparency? The mainstream definition of Brand transparency is the disclosure of information. It may be relating to product...
by admin | Aug 11, 2020 | Blogs, Branding, Marketing
This post is about effective marketing strategies for luxury brands. In the midst of the current market scenario due to COVID-19, luxury brands are getting creative with their marketing strategies. Traditional luxury strategies have connected with customers...
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