by admin | Oct 22, 2024 | Marketing, Branding, Digital Marketing
In today’s fast-paced business landscape, brands must evolve to remain relevant. As consumer preferences shift, new trends emerge, and industries transform, a business may find its brand no longer resonates with its target audience. This is where a rebranding strategy...
by admin | Jul 15, 2023 | Blogs, Branding
Have you noticed that when it comes to buying our daily groceries or doing our chores, we often gravitate towards familiar grocery stores? Similarly, when dining out, we tend to stick to the same dishes and feel hesitant about trying new ones? This tendency to develop...
by admin | Jun 7, 2023 | Blogs, Branding
Have you noticed that certain Brands that were highly relevant in the past are now obsolete? Then there are others that, as they expand their product line, encounter difficulties in managing their portfolios and end up diminishing their brand value. So, why do you...
by admin | May 16, 2023 | Blogs, Branding
Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? If you’ve ever pondered over this, it’s important to grasp the underlying mechanisms of brand loyalty and why it...
by admin | Jun 20, 2022 | Blogs, Branding
Today brands have countless channels and platforms, tools, and technology to better interact with their customers. These channels are used to implement outdated marketing techniques. Consumers don’t LISTEN to you anymore! The world has become a...
by admin | Jun 10, 2022 | Blogs, Branding
In 2021 the popular snack brand Pringles gave its logo a makeover. Mr. Julias Pringle is seen in a totally new avatar. His eyebrows are more prominent, his eyes are larger, and he is bald. By simplifying its logo, Pringles was able to produce various versions of the...
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