Considering the current business landscape, it is almost without a doubt that digital marketing is bringing in customers and profits. However, that does not imply that traditional marketing is no longer viable. It is far from its demise, and in fact, still has a sturdy advantage on some marketing fronts. What a brand should invest in is a hybrid marketing strategy. One that is on track with modern digital solutions built on the foundation of traditional methods.
Why consider a hybrid marketing strategy?
As we all know, Digital marketing is the subset of marketing that focuses on online activities. It allows you to market online which helps in promotion and brand awareness as per your business needs. Most of the companies that are using hybrid marketing strategies, started as strong brick-and-mortar players with good locations and efficient distribution.
Deploying an omnichannel approach to selling goods and services or maintaining a few social media accounts have multiple faster outcomes and reach a larger audience. These outcomes are what is aimed for in traditional marketing methods too.
With traditional marketing, the focus is usually on positioning the brand in the customers’ minds. On the other hand brands with hybrid positioning in marketing focuses on placing the brand in the lives of their customers.
Stay on top by following these Hybrid Marketing Strategies
Understanding Your Audience:
The first step to a successful marketing campaign is to understand your target audience. Without a clear understanding of who your end users are, it becomes challenging to develop an effective marketing strategy. Keep in mind that if you aim to market to everyone, you’ll end up marketing to no one. So, take the time to carefully define your target audience before you start creating your marketing plan.
Segmentation:
Once you have identified your target audience, creating buyer personas is the next step. Divide your audience into groups based on similar characteristics and traits. This will help you develop targeted marketing strategies relevant to each specific group.
Targeting:
Now that you have segmented your audience, it’s time to develop your hybrid marketing strategies. Based on the target audience groups you have defined, create marketing plans that effectively reach each group. By staying relevant to your audience and delivering quality leads, you’ll stay ahead of the competition.
Influence of Hybrid Marketing Strategy on Brands
The hybrid marketing strategy plays an essential role in customer experience. Today’s technology has dramatically increased the rate of ‘Influential Purchase’. Traditional retailers that rely primarily on physical stores are facing challenges. It is critical that firms proactively manage the digital and the physical components as one ecosystem.
E-commerce is another rising sector. It is the fraction of the retail industry that adds convenience, flexibility, and simplification to the buying process. In order to differentiate your brand from the clutter of shops offline, some brands need to venture into setting up their online store or in other words becoming “e-tailers”.
The face of retail is both increasingly complex and multi-dimensional. To remain relevant, changes have to be embraced and brands have to adapt to the new reality. This process can be challenging and overwhelming for most brands.
If you are struggling with your hybrid marketing strategy, feel free to contact us. At Luxeveda, we have extensive experience working with international clients and crafting detailed brand strategies that go beyond just digital marketing. Contact us today!
