Everything You Need To Know To Rebrand Your Business

Everything You Need To Know To Rebrand Your Business

In the early months of 2020, the pandemic promoted governments to impose shutdown orders across the world. Businesses across industries began changing their work organisational structure. For example, large retail businesses like Apple, Nike and Patagonia have brought...
How Design Thinking can Reshape your Business Model?

How Design Thinking can Reshape your Business Model?

As the world continues to change, business leaders are challenged with making important decisions. Decisions that are a part of a highly dynamic business environment and crucial for the existing business model. Moreover, social distancing and mandatory shut-downs have...
How Design Thinking Will Make You A Better Leader

How Design Thinking Will Make You A Better Leader

Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now, the young and affluent age of employees want leaders who empower them. While...
What Factors Make a Good Brand?

What Factors Make a Good Brand?

This article is about what factors make a good brand, brand building steps, how to be a reliable brand and how to build brand reputation. Broadly speaking, a brand is created by augmenting a core product with values that distinguish it from the competition....
How Can Your Business Leverage Blockchain Technology?

How Can Your Business Leverage Blockchain Technology?

Blockchain is the new buzzword of modern technological developments. It enhances the basic services that exist in business transactions and in trade finance. At its core, blockchain relies on a decentralised, digitalised and distributed ledger model. Hence, blockchain...