by admin | Aug 28, 2020 | Blogs, Content Marketing, Design
Design thinking has become an increasingly popular problem-solving method in recent years. Despite its name, “design thinking” is a concept deeper than slick fonts or pretty colour palettes. In the previous article, we spoke about how design thinking helps effective...
by admin | Aug 25, 2020 | Blogs, Design
Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now, the young and affluent age of employees want leaders who empower them. While...
by admin | Aug 14, 2020 | Blogs
This article is about what factors make a good brand, brand building steps, how to be a reliable brand and how to build brand reputation. Broadly speaking, a brand is created by augmenting a core product with values that distinguish it from the competition....
by admin | Aug 14, 2020 | Blockchain, Blogs
Blockchain is the new buzzword of modern technological developments. It enhances the basic services that exist in business transactions and in trade finance. At its core, blockchain relies on a decentralised, digitalised and distributed ledger model. Hence, blockchain...
by admin | Aug 11, 2020 | Blogs, Branding
In today’s consumer-driven world, brand transparency has emerged as a core strategy that can make or break a business. As consumers become increasingly discerning, they value honesty, clarity, and ethical practices from the brands they support. Companies are no...
by admin | Aug 11, 2020 | Blogs, Branding, Marketing
This post is about effective marketing strategies for luxury brands. In the midst of the current market scenario due to COVID-19, luxury brands are getting creative with their marketing strategies. Traditional luxury strategies have connected with customers...
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