How Design Thinking Will Make You A Better Leader

How Design Thinking Will Make You A Better Leader

Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now, the young and affluent age of employees want leaders who empower them. While...
What Factors Make a Good Brand?

What Factors Make a Good Brand?

This article is about what factors make a good brand, brand building steps, how to be a reliable brand and how to build brand reputation. Broadly speaking, a brand is created by augmenting a core product with values that distinguish it from the competition....
How Can Your Business Leverage Blockchain Technology?

How Can Your Business Leverage Blockchain Technology?

Blockchain is the new buzzword of modern technological developments. It enhances the basic services that exist in business transactions and in trade finance. At its core, blockchain relies on a decentralised, digitalised and distributed ledger model. Hence, blockchain...
Brand Transparency to Maintain Brand Trust

Brand Transparency to Maintain Brand Trust

In today’s consumer-driven world, brand transparency has emerged as a core strategy that can make or break a business. As consumers become increasingly discerning, they value honesty, clarity, and ethical practices from the brands they support. Companies are no...