What Does An End-to-End Rebranding Journey Look Like?

What Does An End-to-End Rebranding Journey Look Like?

Your business brand is more than simply a memorable name or a powerful logo design. These are just prerequisites to kickstart the brand-building process. Building a brand involves communicating your business’ story through an engaging narrative, solidifying its...
Everything You Need To Know To Rebrand Your Business

Everything You Need To Know To Rebrand Your Business

In the early months of 2020, the pandemic promoted governments to impose shutdown orders across the world. Businesses across industries began changing their work organisational structure. For example, large retail businesses like Apple, Nike and Patagonia have brought...
How Design Thinking can Reshape your Business Model?

How Design Thinking can Reshape your Business Model?

As the world continues to change, business leaders are challenged with making important decisions. Decisions that are a part of a highly dynamic business environment and crucial for the existing business model. Moreover, social distancing and mandatory shut-downs have...
How Design Thinking Will Make You A Better Leader

How Design Thinking Will Make You A Better Leader

Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now, the young and affluent age of employees want leaders who empower them. While...