Often overlooked by large marketers with deep pockets, search engine optimisation (SEO) is a crucial aspect for any website’s success. Learning how to optimize your website for SEO and…
We have known ‘word of mouth’ as a very strong, traditional marketing method. When done right it leads to extensive brand loyalty and brand trust. Influencer marketing is a…
Be it through influencers, customers or celebrities, there has been a rise of user-generated content on social media. This kind of content takes many forms and typically includes an…
When you’re busy focusing on your business objectives it is difficult to be on every social media platform. It is harder to stay consistent on these platforms. So, how…
As brands across sectors start seriously investing in their digital presence, one avenue to explore is a social media marketing strategy. For modern brands with an online presence, strong…
Every business thrives on its customers. To run a successful business you need happy customers. From tiny fluctuations to seismic shifts in demand, understanding what matters to people, creating…
E-commerce businesses are characterised by high competition and a saturated market. More likely than not, your e-commerce business will have to market itself strategically to get its name out…
In the ‘world of web’, we are in the era of e-commerce. If you are an e-commerce business, you can’t simply rely on your products to do well. You…
Over the course of the 2000s, e-commerce has evolved into a major part of the world economy. More and more businesses are seeing the allure of going digital, and…