Syngene International

“Luxeveda created a 360 degree digital campaign to promote the brand’s unique offerings”

Overview:

Syngene is an multi-functional organization that provides scientific services in domains such as integrated research, development and manufacturing. Their wide range of industrial sectors include pharmaceutical, biotechnology, nutrition, animal health, consumer goods as well as specialize in chemical companies.

Luxeveda worked with Syngene to bring a unique campaign devised post-pandemic to keep the health of employees in-check.

Syngene Diagnostics provides Covid-19 testing and other health care services to corporations built with an idea to prevent the outbreak of the virus. As the Covid-19 pandemic has come to an end, businesses are opening up and conducting operations at a larger scale to cope up with the losses.The idea of Syngene Diagnostics is to encourage businesses and get their employees tested for Covid-19 regularly and for corporates to find the perfect solutions to safeguard their workplaces from future disruptions caused as a result of neglected health care.

Along with instant RT-PCR testing services and several other Covid-19 tests suitable to your needs at work places, Syngene Diagnostics also offers hassle free health-check up packages that cover 50+ parameters at extremely reasonable prices for the well-being of employees at the workplace.

Challenges:

Luxeveda’s directive was to create and launch a 360-degree digital marketing campaign to promote their Covid-19 testing services along with a full health check up package, create an appealing landing page for the campaign along with branding & design to clearly showcase their ideology and build brand awareness in the B2B environment.

Solution:

Our team brainstormed ideas and initiatives to promote the campaign on social media platforms such as Instagram and Facebook. We frequently created relevant posts with the right use of hashtags to match with the relevant platforms algorithm. The posts saw an increase in engagement and reach within no time.The content development team wrote informative and capturing blogs to drive traffic and maximize keyword usage to our benefit. Our web development team also engaged in developing a website for their campaign. The website highlighted the services being offered along with a simple UI/UX to allow effortless navigation. We achieved our goal of standing out from our competitors and driving major traffic to the website and subsequently, conversion to sales.