Retaining a customer is far more cost-effective than trying to attract a new one. The probability of selling to an existing customer is much higher (60%-70%) than to a…
2020 has seen a flood of innovation across different business sectors. From fashion, to F&B, to healthcare, marketing has evolved as businesses take to digital platforms. With the reduction…
We know that nothing beats the impact of a face-to-face interaction. But when interactions are restricted due to unavoidable situations like the pandemic, people must innovate in this respect.…