Consumers (especially millennials) believe in spending their money on products that are sustainable. Likewise, they are willing to spend more with brands that are socially conscious. In this article,…
Recently, we witnessed how the internet went crazy about the Bernie chair, people started sharing memes and several brands put up customized products for sale. For instance, Ikea took…
The novel coronavirus has not only impacted global economies and affected billions of people but has changed the way we consume digital content. As people stayed home, online presence…
Every individual has a unique identity and values that they live by. Living in a corporate world, it is important to brand yourself and live like an icon. How…
Your personal brand reputation is as important as your business brand reputation. According to a study done by Edelman-Linkedin, 60% of decision makers said thought leadership has directly influenced…
As per the client relationship definition, “client relations are the relationships that a business has with its clients and the way in which it treats them. It is the…
Retaining a customer is far more cost-effective than trying to attract a new one. The probability of selling to an existing customer is much higher (60%-70%) than to a…
According to consumer trends, users today want to commit to brands that focus on sustainable business practices. Along with brands, governments around the world realise the importance of sustainable…
2020 has seen a flood of innovation across different business sectors. From fashion, to F&B, to healthcare, marketing has evolved as businesses take to digital platforms. With the reduction…