Search Arbitrage is purchasing a keyword on one search engine, for example, Google, while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same or…
A foundational aspect of setting up a digital presence for your business is your website. It is not enough to simply have a great website; after all, you want…
Machine learning is a technological powerhouse that has been gaining popularity in recent years. It is predicted to be the future technology with which we all will work. Indeed,…
Given the emphasis on hybrid marketing, the newest trend in marketing is the increasing use of technology in business. For the new generation of professionals, marketing technology basics come…
For any website to be successfully ranked well during a search, SEO is a crucial step. As we have mentioned in our last blog, SEO will improve website usability…
Often overlooked by large marketers with deep pockets, search engine optimisation (SEO) is a crucial aspect for any website’s success. Learning how to optimize your website for SEO and…
We have known ‘word of mouth’ as a very strong, traditional marketing method. When done right it leads to extensive brand loyalty and brand trust. Influencer marketing is a…
Be it through influencers, customers or celebrities, there has been a rise of user-generated content on social media. This kind of content takes many forms and typically includes an…
When you’re busy focusing on your business objectives it is difficult to be on every social media platform. It is harder to stay consistent on these platforms. So, how…