As governments lift restrictions for businesses to re-open, now is the time to start planning your customer win-back strategy post COVID-19. By having this plan ready, your business will…
There is no doubt that we live in a digital world. All internal and external members connecting with your brand often interact with its digital assets – website, app…
Your business’ brand is more than simply a memorable name or a powerful logo design. In fact, these are just prerequisites to kickstart the brand-building process. Building a brand…
After one of the biggest global challenges of our generation marketers are facing a time of unprecedented challenges and opportunities. Customer behaviour is changing at a staggering pace. As…
In the early months of 2020, the pandemic promoted governments to impose shutdown orders across the world. Businesses across industries began changing their work organisational structure. For example, large…
As the world continues to change, business leaders are challenged with making important decisions. Decisions that are a part of a highly dynamic business environment and crucial for the…
Ever since the steady growth of digitalisation in business, there have emerged new trends in business models. These have had an impact on how employees perceive themselves and the…
Design thinking has become an increasingly popular problem-solving method in recent years. Despite its name, “design thinking” is a concept deeper than slick fonts or pretty colour palettes. In…
Leadership has changed in today’s competitive market, with the need for a new “2020 leader.” For example, unilateral decision-making and bureaucratic red tape are things of the past. Now,…