The novel coronavirus has not only impacted global economies and affected billions of people but has changed the way we consume digital content. As people stayed home, online presence increased significantly; especially on mobile devices. Although e-commerce has been popular for a while, mobile devices have become the main tool for e-commerce transactions. For instance, there has been a rise in grocery delivery apps (200% from February to March 2020). Implementing a mobile marketing strategy as a part of your online marketing is essential in this digital era.
In this blog, Luxeveda team talks about a few mobile marketing strategies that you can implement in order to enhance your digital marketing strategy.
What is mobile marketing?
Mobile marketing is the process of approaching your target market on their smartphones, mobile devices and tablets to promote your brand. The average person spends 2.5 hours on their mobile phone everyday. Smartphones have become the one-stop-solution for everything, so why not take this opportunity to reach out to your target market?
Plan your mobile campaign:
Enable web and landing pages for mobile
This is probably the most vital step of your mobile marketing strategy – enabling your website and other channels to be mobile friendly. Your target audience should be able to accurately navigate through the content and information you are marketing to them. Although a visually strong website sounds appealing, it can increase load times. Therefore, it is best to keep relevant visuals on your site. The Aberdeen group discovered that a one second delay decreases customer satisfaction by 16%, produces 11% fewer page views and causes a loss of 7%!
We know that customers enjoy personalised experiences. It creates interest and generates more sales. Personalisation can be used across all marketing channels – emails, social media posts or SMS. Customers are more likely to engage with your company if your offerings cater to their needs or help them achieve their personal objectives.
Of course, the most effective way to do this would be to create user personas of your customers and profile them based on personality. For example, a food delivery app may create profiles for people who prefer a specific type of cuisine, based on their previous orders. This way, the app understands the users preferences and can make personalised recommendations in the future.
Voice search has become increasingly popular with the likes of Alexa, Siri and Google assistant on the market. Not only is it being used for simple tasks such as playlist management, phone calls or navigation but also for shopping, calendar management and general search queries. In 2021, voice searches will account for over 50% of online searches.
Implementing the right keywords could boost your site to show up when customers use voice search. It is anticipated that by 2022, 55% of households will own a smart speaker. The fact is that people speak and talk differently. Therefore, using a conversational tone on your site will give you greater exposure to voice search queries. People are more likely to listen to suggestions made by their voice assistant.
According to professionals, the video marketing industry will grow to $52 billion by 2023. Visual content such as infographics, videos and images are more broadly consumed and preferred to text content. People spend 84 minutes a day consuming online video content and this will surely increase in the future. A simple way to generate more email subscribers through mobile leads is to create a lead magnet that is informational. A lead magnet in the form of an infographic adds value to your consumer as they are learning something new. They are more likely to subscribe to you in exchange for facts and new information.
In conclusion, it is clear that the way people consume information has shifted from desktops to mobile devices. No matter what your business does, it only makes sense to focus on mobile marketing to reach out and connect with your customers on a larger scale. If your business is looking to generate new leads and thrive in your industry, contact Team Luxeveda to help you implement the latest mobile marketing strategy innovations.