Ever since the steady growth of digitalisation in business, there have emerged new trends in business models. These have had an impact on how employees perceive themselves and the companies for which they work. In general, employees want to perform daily duties, achieve goals and feel supported within the team without unnecessary obstacles. Increasingly, leaders, managers and HR departments also want to ensure the dynamic development of the organization. Needless to say, this is not an easy task.

One of the objectives of design thinking is using collaboration to bring out creative ideas within the workplace. That is, it is a method that both requires and enhances teamwork. Tim Brown, one of the pioneers of design thinking, highlighted this idea when he surmised: “Together, we are more intelligent than any of us“. 

Design Thinking and Business Models

Design thinking positively effects leadership skills and content creation strategies. At the core of design, thinking is the idea that no teams work in isolation. Instead, businesses establish a logic of collaboration between departments, promoting collective intelligence within the whole organisation. Through this, meetings are organised to be more efficient, creative and effective than traditional meetings. The ultimate aim is to foster a positive environment where everyone can freely share their opinion. As is the norm with design thinking, collaborative workspaces will also follow strict procedure during these sessions. That is, increased collaboration will not lead to confusion, but will create new avenues of thinking. This includes brainstorming, ideating and having creative scenarios where participants can put themselves in the shoes of the client. 

Design thinking is proving to be an effective method for transforming the nature of the traditional workplace. Being a human-centric method, it ensures that any transition to a new working environment meets the expectations of different users, irrespective of work backgrounds. The creation and design of a new workspace requires that the needs of users are taken into consideration. Indeed, it is less through modern furniture and decoration and more through understanding needs that translate well to the end users. This method will allow business models to adjust according to the uses of the different users. Thus, both large groups and startups are increasingly attracted to this method, which encourages innovation and creativity. 

Encouraging Novel Ideation and Failure

Implemented effectively, design thinking can revolutionise business models positively. Research by Deloitte reveals that 94% of executives and 88% of employees believe that a distinct workplace culture is critical to business success. Additionally, 83% of executives and 84% of employees rank engaged and motivated employees as the top factor that substantially contributes to a company’s success. But like every new method within a company, employees support design thinking to ensure its full adoption.

Apart from fostering an inclusive, team-based environment, design thinking can also boost other facets of the company. Design thinking encourages novel ideation in the workplace; gone are the days of the rigid, hierarchical factory-floor work mentality that prevents collaboration. Divergent thinking is one of the core tenets of design thinking. It explores many possible solutions and hence generates creative ideas. By carving out space for brainstorming and creative thought, design thinking frees organizations from constraints.

Design thinking allows employees to embrace risk and look at failure as a necessary step towards learning. This encourages individuals and teams to go beyond their comfort zones and not play it safe. By reframing failures as opportunities for improvement, a business can cultivate a culture where employees take risks necessary for innovation without fear of being reprimanded.

Creating an Empathetic Business Model

Lastly, design thinking also cultivates curiosity through the reasoning process. Reasoning aims to find the simplest explanation for what the viewer sees, and the simplest solution for a user’s problems. Design thinking requires you to ask questions from a position of humility and curiosity and to be open to any and all answers—and therefore ideas. This creates, above all, an empathetic business environment. 

In conclusion, design thinking is the future of remodelling traditional workplaces to develop a new, collaborative business model. We at Team Luxeveda believe firmly that design thinking is the way to go forward and grow businesses. Contact us for all things design thinking!

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