CAN DIGITAL TRANSFORMATION LEAD TO ULTIMATE USER EXPERIENCE?

Do you remember the time before the internet took over our commerce and trade? Do you remember the time we had to visit the brick-and-mortar to purchase the required product or service? Quite a rhetorical set of questions isn’t it? It almost feels like a lost era. That’s the revolution tide internet brought in. Today everything is just a click away. You ask a question. “Google it,” they say. We live in a digital world where we play our part as digital selves. We are consumed by the internet.

We are not attracted to the idea of physical stores anymore. Businesses are constantly trying to fit in this digital world. Today, digital transformation is no more want but a need. To strive for your company’s success, you need to go digital. It is all about the survival of the fittest. 

WHAT IS DIGITAL TRANSFORMATION?

People assume that digital transformation is about shifting to the cloud. Well, it is and it is not. It’s only a part of it. Digital transformation is a vast landscape and people often find it vague and irrelevant. You need to understand the core idea of it and reap the benefits before it is too late. 

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.” 

It is not just a structural change but a cultural change as well. It involves changing how you are wired and being open to new ideas and processes. We can describe it as a break from the past to experience the future ahead of us. 

Our environment is volatile, changes are inevitable and competition is tight. You can’t keep innovating as replicas come in. The only way to stand out and be a leader today is by being agile and conscious. First mover advantage should be implemented. You need to be agile while adapting to new technologies. 

Companies that went through digital transformation are benefitting from increased ROI, reduced cost ownership, and loyal customers by efficiently tackling usability pain points. It unlocks your team’s capabilities thereby providing seamless and quality work. According to Statista, companies with digital-first strategies are 64% more likely to achieve their set business goals than their competitors. This clearly conveys that digital transformation is ushering today as companies have begun to take advantage of digital technology.

Now that we know the gist of digital transformation, do you think it is the solution for the ultimate user experience? It is indeed subjective. However, we cannot deny the fact that it does alter its path towards optimizing user experience. Before we dive into this, we need to know the difference between customer and user experience. No, they are not the same.

We often confuse user experience with customer experience. Do customers complain about the loading speed of your landing page? That is UX related issue. UX or user experience is all about the products – enhancing product usability. UX is a destination whereas CX is the whole journey itself. CX is more about the people and products combined. UX is focused on IT infrastructure, design, eliminating website friction, and user research. All of which can be improved with optimal use of the latest technology. That answers our question of whether the digital transformation is key to user experience and it is a yes!

LATEST DIGITAL USER EXPERIENCE TRENDS

User experience has become more crucial than ever. With an increasing number of users and their growing demands, UX design is a priority now. Catering to the feedback received, the UX team has to pace themselves to give the user a seamless experience. Marrying online and offline customer experiences should be the goal. Bringing digital technology into UX design means investing in long-term experience. Digital transformation helps you unlock your design capabilities and develop a UX design that is beyond your customer’s needs. Let us discuss the latest digital UX trends this season.

Dark Mode and 3D design tools

The dark mode is widely preferred by users across the globe. It is subtle to the eye and visually appealing. In addition, UX tools introduced by Illustrator are making 3D design easier than ever. Users want a 3D interaction with the websites and apps they browse through. 3D design tools are a must today for a good user experience.

Evolution of cursor

The cursor interaction has undergone major changes and is surprising users with its new design capabilities. It is giving the websites an aesthetic altogether.

Personalization 

Personalized experiences are taking over today. User experience has been enhanced due to personalization. Adapting and catering to the personal needs of the customer is crucial for an excellent user experience.

Data Visualization and Storytelling

Arranging data into a narrative and building a storyline will provide a smooth user experience. You need data that will improve your user interaction with your products and services. Creating value and demand with information but also focusing on making it visually appealing is key.

AR, VR, and Gaming Experience

Augmented and virtual reality has changed how brands interact with their customers. They are now able to cater to their needs in real-time using AR and VR. They are crucial in providing customers with personalized experiences. Incorporating this technology improves user experience online and builds trust. 

The gaming industry has been thriving. Marketers now want to advertise their products in a way that thrills their customers. They want to mimic the effect video games have on their customers. Adding gaming experiences to the website or app will improve user interaction and keep them excited.

Responsive design with a clear user interface

Having a clear user interface is a must now and a design that allows your customers to interact and respond is an add-on.

D2C Commerce

A well-built platform does not just act as a brand storyteller, it will excite & navigate the users to a clear call to action (CTA) and with the use of smart CTA tools, you can have the potential to convert a brand interaction to a purchase or e-commerce transaction. 

BRIDGING UX GAPS WITH TECH

Digital reality is the new reality and technology should be adapted to make the user experience smooth. Utilizing technology like

• Intelligent chatbots
• Conversational APIs
• VR, AR
• Artificial intelligence and etc

Will help create user-centered designs thereby tackling the pain points of the customers. Incorporating technology for a better user experience is definitely a must. 

WRAPPING IT UP

Digital transformation can definitely lead to the ultimate user experience. It’s all about being up-to-date and prioritizing user experience while deploying technology. UX is what will lead to satisfaction while people browse through your website or use your app. UX has become more important than ever with customers transforming into digitally conscious beings. They want more and demand more. How they feel while using products and browsing online is important to all businesses. Customer feedback has to be taken into consideration while sketching a UX strategy. 

If you are looking to transform your business digitally and give your idea a new perspective, we are here to help you! Get in touch with us to get started on your journey to success.