ARE CHATGPT AND AI GOING TO DOOM CREATIVE BRANDING?
AI language tools and machine learning have existed for more than a decade but have recently gone viral, one of these viral AI language models is ChatGPT. It has been confirmed that ChatGPT was trained on a dataset of 300 billion words.
ChatGPT with its easy accessibility and its vast data collection has made it a popular medium for content writing, but does making life easier come with the cost of killing creativity? That’s what we are going to be looking at in this article about ChatGPT and the influence of AI in branding.
What is ChatGPT?
ChatGPT is an AI-powered chatbot developed by OpenAI that uses deep learning algorithms to generate human-like responses to text-based conversations. It is a language model that has been pre-trained on vast amounts of text data and can be fine-tuned for specific tasks, making it a powerful tool for chatbots and virtual assistants. In simpler terms, ChatGPT is a computer program that can chat with humans and provide helpful responses like a real person.
To show the Chatbot’s potential, the above introduction is written entirely by the AI module itself.
ChatGPT and its virality
ChatGPT is an open AI platform allowing a vast user base worldwide to access it, its intelligent and simple interface has made it the fastest-growing web platform ever after only being launched to the public in November of 2022. In February alone, ChatGPT received 1 billion visitors and reached 100 million users.
Its popularity can be attributed to its usability and people’s curiosity about machine learning. Using ChatGpt, the perfect title, essay, or Instagram caption is made and personalized to the user’s needs. The website has a clean and minimalistic design with clear information about the features and functionality of ChatGPT.
The Chatbot’s simplicity is intentional, it’s created to quickly find the information needed and allows developers and creators to start building their own applications using ChatGPT. The focus is on providing a straightforward and easy-to-use platform for users to experiment and create, rather than being overwhelming.
Impact of AI in Branding Industry
ChatGPT and other generative AI models are changing the game, using existing data it can create original content. The chatbot is very user-friendly and can be used by non-technical users. Thought Leader Predicts 90 Percent of Most Online Content Will Be Generated by AI by the Year 2025.
The AI module gives businesses instant responses and high-quality content. Brands need to be innovative, reliable, and user-friendly and ChatGPT provides all of this for free and fast. A brand’s image is very important and generative AI modules are being used to create creative branding advertisement campaigns in-house at a very cheap rate. It also has a success percentage of 85 plus, making it a safe choice for companies.
AI has already begun getting implemented in big industries such as BMW which has built an AI-enhanced sports car that uses information about its driver to automatically adjust its systems and the cabin experience to suit each individual, proving that the fear of AI precedents.
Is AI going to kill creativity?
ChatGPT has gained a controversial reputation because of the fear that AI is going to replace the jobs of designers, programmers, and employees in various industries. The fact is AI is and already has replaced the jobs of humans, for example, customer care has now by default
been replaced by the chatbot, and now with ChatGPT writing emails and creating social media has never been easier.
But while it may appear to save us time, it is no doubt slowly killing motivation and true creativity every time it is used. It has almost become a hack that inhibits originality and creativity. Some people argue that ChatGPT is killing creativity by making it too easy to
generate content, leading to a decrease in originality and human input. BlackBerry research says that 51% of IT professionals predict that we will witness a successful cyberattack done with the help of ChatGPT by the end of this year.
According to the World Economic Forum’s “The Future of Jobs Report 2020,” AI is expected to replace 85 million jobs worldwide by 2025.
But do we actually need to be scared? Humans have innovated and made changes all across history. The invention of electricity has created a whole new ecosystem and the invention of the smartphone has changed communication as a whole. AI is the next big change and should be used as a tool. Any tool can be world-changing when in the right hands, and that’s what we should aim for as a society, To use AI as a tool for new ideas.
At Luxeveda branding agency, we believe that ChatGPT is here to stay and AI is only going to become increasingly powerful. ChatGPT is merely the beginning, and we must adapt to keep up with it. ChatGPT has the potential to transform lives and should be embraced with optimism rather than apprehension.
April 21 2023